This Hello Kitty & Friends capsule is an Ode to Friendship Nostalgia. We started by revisiting our own personal memory boxes, pulling out items like ticket stubs, unused sticker sheets, notes passed in class, & silly photo booth reels. We also did character deep dives for all of the Sanrio friends and conceptualized what they would keep in their memory box, creating unique assets and piecing it all together like a scrapbook.