TREND LAB
Designed by the Converse Trend Lab team, this room build-out was made to show a glimpse into the lives, minds, & bedrooms of the teenage consumer.
The installation was set up like a museum with lettered plaques & a map explaining the different aspects of the room.
Videos were displayed on the ends of the installation to set the mood for the viewer.
The imagery on the walls and the items scattered around the room, helped shine light on the personas of each teen.
The viewer could sit on ‘her’ bed or at ‘his’ desk to listen to real teen consumer interviews while emerging themselves in ‘their’ world.
One of the key take aways for the viewer, was the similarities between the ‘male’ & ‘female’ rooms, showing the blurred lines of masculinity & femininity in the modern teen consumer.
When constructing the build-out, we thought about everything, down to what they might have in their trash.
At the front the room was a cluster of DIY t-shirts and shipping materials, symbolizing their entrepreneurial spirit.